Yum Yum App
UI Design
An iOS app for food delivery which will connect people with local restaurants and fast food places, in a friendly and welcoming manner. The design needed to be young and friendly, welcoming, and not corporate or boring. The customer needed the users to log in, browse and buy as quickly as possible, while saving their data for future use. They don't store the information on their app but on local servers and Facebook log in is needed and it keeps the data on the Facebook's side.
Goal & Objectives
The goal is for the app to bring in more people and encourage them to use it for as long as possible.
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Goal: To increase extra orders by 10%.
Objective: To make the ordering process as easy as possible without any extra screens or popups and to upsell the sodas and extras as much as possible.
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Target Audience
Tech literate young people from the city of Columbus and later on, from all of Ohio and beyond.
- Age - 24 - 40
- Gender - Male and Female
- Country of residence - United Sates
- City of residence - Columbus
- Workplace - Students to lower paying jobs
- Media consumption habits - Facebook & Instagram
- Daily habits - School or work and after that, dinner with friends.
Flowchart
Wireframes
Style Guide
Hi-Fi Screens
